The idea of starting Stylepixelstudios did not properly occur until November of 2012, but after the hectic Christmas period, I made a real push to start getting the brand off the ground. First up, branding.
Branding Stylepixelstudios, or giving the company an identity, would largely set the tone for how the company is represented in the industry. As a newly formed firm, the initial logo needed to be very much in tune with what Stylepixelstudios was all about: providing innovative, dynamic, creative graphic and industrial design solutions in order to aid clients to improve their own services. Basiaclly, giving people incredible designs to help them do what they want.
But first, what the heck is a Stylepixelstudios?
The name has no grand past, nor was it developed in week. The name Stylepixelstudios was formed years ago and was my username on deviantart.com. At the time Pixel Art was a large part of my portfolio and made up a significant amount of my work. The name also gave off a sense of fun and interest, which didn’t take itself too seriously, but was still confined and controlled. This sat well with me. I kept the name for the company as I felt that it was a good name to use, both for how it sounded and what it meant and portrayed.
Development of the logo for SPS started in January 2013 when I drew up a brief for myself. I have decided to do this for all projects, even with briefs that come in from clients, as it gives me a better understanding of the ins and outs of the project. In any case, the brief describes the what, who, when, whys and hows while at the same time highlighting the potential benefits and developments that can come from the project. It’s great!
The design process started with the formation of investigation of current logos that fit into the type of characteristics I wanted to logo to give off. This also involved in investigating logos in general, looking to see the techniques used in successful branding today. From this, I developed mind-maps and conducted brainstorming sessions to expand on ym thoughts on the design in order to tap sources of inspiration and motivation. This included thoughts on basic design elements (shape, colour etc.) as well as general imagery, company characteristics, typography, among other things.
I then hunkered down on developing some concept sketches. Some of the fruits of this stage are found below:
I tried to push myself in creating ideas, drawing motivation from a number of sources. In pre-conceptual design, I looked at a number of successful logos and brandings, not just within the graphic design community, but elsewhere in the world. I decided I wanted the brand to be accessible, but also very resounding of what I wanted the logo to portray. I didn’t want it to lean more towards impressing the design community as I felt, in part, that they were not going to be my target demographic. It needed to look impressive, but not obscure.
So out of the 10 pages of ideas, I picked 5 of them and started to explore:
The top left design on the second page probably looks familiar.
After nutting down the design details, I then started to experiment with colour and fine tuning the details with the chosen design. I felt that before starting to use colour in the design I need to make sure that the design itself stood well on its own. Colour is good to enhance, but cannot cover a bad design.
I then experimented with typography, and found the right typography for the image. Something modern, legible, exciting and fit with the image and branding characteristics.
So there you have it, a brief look at the design process: from nothing to company identity in one blog post. I hope that this identity will enable Stylepixelstudios to grow and develop into something truly great.